As people increasingly move across channels and platforms, Kantar Media’s data and audience measurement, targeting, analytics and advertising intelligence services unlock insights to inform powerful decision-making.

Working with panel and first-party data in over 80 countries, we have the world’s fastest growing cross-media measurement footprint, underpinned by versatility, scale, technology and expertise, to drive long-term business growth for our clients and partners.

Job Title: Global Business Development Director

Location: London

Work pattern: Full time/Permanent/Hybrid working

This is a full-time permanent position, based in our London office. We operate in a hybrid capacity and require 2 days in the office. All applicants must have the legal right to live and work permanently in the UK.

Role Description:

We seek a business development director to expand our global client base for our range of custom and proprietary services delivering dedicated “big data” audience analytics solutions and tools. Our wide range of clients including OTT and streaming platforms, cable and satellite operators and networks, CTV platforms and JIC Joint Industry Committee audience measurement currency services.

The Service

The specific business unit operates in a fast-evolving space within the media audience research sector. It extends beyond a legacy suite of solutions in processing Cable and Satellite Operator Return Path Data, to processing more complex and diverse first-party large scale digital viewing data.

• Our solutions offer methodologies and reporting tools to help our clients analyse
• Audience size, frequency of viewing and socio-demographic profiles.
• Subscriber churn, loyalty and revenue optimisation
• Audience segmentation for programmatic and addressable advertising
• Viewing behaviour for deep level content investment and acquisition, commissioning and scheduling strategies

Your Responsibilities

• Significantly grow and generate new business year on year, by achieving annual sales goals and revenue targets.
• Build upon our existing RPD return path data and first party data audience analytics business, developing a new client roster working with broadcaster, content providers and distribution platforms around the world.
• Work through your established network, our CRM tools, and industry data analysis.
• Work with high senior level positions at clients and prospects and drive sales across our multiple big data solutions by articulating compelling value propositions.
• Collaborative selling, working closely with the Product and Solution Area Leads, Regional Client Leads, and the broader business areas across Kantar Media.
• Respond with great speed and thoughtfulness to inbound leads and maximise your sales list potential.
• Lead demonstrations on the transformative potential of our solutions, focusing on unique selling propositions with a keen eye toward competitors.
• Work within a matrix structure to harness the capabilities our client leads and solution experts to win.
• Be a resource for in-depth knowledge of solutions, competitors, and market conditions, while pulling in the relevant Kantar Media domain experts to help close the sale.

Your Profile

• Proven success in selling custom solutions to large enterprises.
• 10 years of experience in servicing clients with media analytics and/or audience research solutions using large scale data, data science and machine learning.
• Ideally you will have experience using TechEdge analytics software and other similar solutions.
• Strong and demonstrable understanding of data, data integration systems and privacy and compliance dynamics.
• Excellent presentation and writing skills with ability to translate complex systems and solutions to commercial and business-focused stakeholders.
• Demonstrable proof in managing complex client procurement needs, contracts and pricing.
• Good listener and flexible narrator who systematically adapts their communication to their audience.
• Adaptable and open to new content and unforeseen circumstances; comfortable with a consultative sales process
• Ability to travel overseas regularly and as necessary.
• A relevant and strong academic background showing high level numeracy.
• Fluent English with multi-lingual skills beneficial. Spanish being very useful.

Our offer

At Kantar we have an integrated way of rewarding our people based around a simple, clear, and consistent set of principles. Our approach helps to ensure we are market competitive and to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.

We go beyond the obvious, using intelligence, passion, and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted, and are allowed to flourish in a space where their mental health and wellbeing is taken into consideration. We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

At Kantar, the diversity of our employees provides a richer environment for our employees and broader depth and breadth of thinking for our clients. Kantar is committed to inclusion and diversity; therefore, we welcome applications from all sections of society and do not discriminate because of age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status, or any other legally protected characteristics.

Privacy and Legal Statement

PRIVACY DISCLOSURE: Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited (“Kantar”). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager(s) and for consideration for potential future opportunities by Kantar and its affiliate Kantar group companies. For full details of our privacy policy please visit www.kantar.com