Overview

London | Hybrid | £65,000 – £70,000

Senior Planning Director

Some agencies follow the same playbook. Others exist to challenge it. This business belongs firmly in the second camp. Over the past few years, they’ve grown at pace, building a reputation as one of the most progressive, diverse, and ambitious players in the industry. Their teams combine creativity with rigour, helping global brands rethink how they show up in culture and connect with consumers.

One of their flagship international clients, a household name in entertainment and play, has expanded its scope significantly, creating the need for a new Senior Planning Director. This role sits at the heart of strategy and planning, leading the way in how campaigns are designed, structured, and delivered across both the UK and wider European markets.

Responsibilities

• Lead planning at the heart of strategy and planning, guiding how campaigns are designed, structured, and delivered across the UK and wider European markets.
• Bring planning excellence to the table, set the framework for how multi-channel strategies come together, and ensure every campaign makes a measurable impact.
• Shape responses to briefs, develop media strategies that balance short-term activation with long-term brand growth, and translate business challenges into smart, actionable plans.
• Act as a senior client partner, guiding a team of four, providing direction, support, and mentorship, and building trusted relationships with senior stakeholders.
• Maintain a sharp focus on process, efficiency, and detail while inspiring the team to pursue creativity and innovation.

Qualifications

• Established Account Director or Senior Planner with at least two years’ experience at that level.
• Deep knowledge of digital-first media, with confidence across offline channels.
• Experience developing integrated strategies spanning video, gaming, and beyond.
• Combination of commercial awareness, strong leadership, and ability to translate complexity into clarity.

Benefits

• Collaborative, inclusive, and ambitious culture with flexible leave and early finish Fridays.
• Comprehensive health cover and wellbeing programmes.
• Generous parental policies.

If you’re ready to take the lead on planning for one of the world’s most recognised consumer brands, shaping strategy across the UK and Europe, we’d love to connect.